This page is an introduction to our company, PYURU CO., LTD.
You can read the message from the president, company profile, and history.
- Pyuru was founded as a limited company (started OEM and ODM manufacturing of cosmetics).
- Moved head office and manufacturing factory to Atago Nishi-ku, Fukuoka City, Fukuoka
- Moved head office and manufacturing factory to Nokata Nishi-ku, Fukuoka City, Fukuoka
- Reorganized into a stock company
- Established Natural Club Sastty (started a D2C business for selling own brand cosmetic products)
- Launched the Rishiri Cosmetics series
- Moved head office and manufacturing factory to Itoshima City, Fukuoka
- Launched the Rishiri Haircolor Treatment
- Entered into an advancement agreement with Saga Prefecture and Imari City (upon establishing a call center)
- Opened a call center in Imari City, Saga Prefecture
- Rishiri Haircolor Treatment membership exceeded 1 million (June 2009–December 2010)
- Obtained certification for ISO9001 Quality Management System
- Developed a novel hair dye using polyphenol (through joint research with Kyushu University)
- Achieved top market share for hair manicure for gray hair in FY 2011 (based on research by Fuji Keizai)
- Launched the Rishiri Gray Hair Cover
- Membership exceeded 2 million
- Launched the Rishiri Color Shampoo and Color Care Conditioner
- Obtained JIPDEC Privacy Mark
- Launched the Rishiri Hair Cream from our new brand Rishirich
- Obtained permit from the Ministry of Health of the People’s Republic of China for marketing hair color treatment.
- Entered into a business location agreement with Itoshima City (upon constructing a new building in Tomari, Itoshima City)
- Started marketing via cross-border E-commerce in China.
- Developed new products using local ingredients of Itoshima City and Rishiri kelp (through joint research with Kyushu University)
- Moved head office and manufacturing factory to Tomari, Itoshima City
- Membership exceeded 3 million
- 100% acquisition by a fund operated by Unison Capital, Inc.
- Achieved top market share for hair manicure for gray hair in FY 2019 (top share for 9 consecutive years from 2011 to 2019), based on research by Fuji Keizai
- From Apr.
- Started research on functionality and safety of cosmetic products and raw materials (joint research with Kyushu University)
- Cumulative sales of Rishiri Hair Color series exceeded 24 million bottles