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This page is an introduction to our company, PYURU CO., LTD.
You can read the message from the president, company profile, and history.
1998
- Apr.
- Pyuru was founded as a limited company (started OEM and ODM manufacturing of cosmetics).
1999
- Aug.
- Moved head office and manufacturing factory to Atago Nishi-ku, Fukuoka City, Fukuoka
2001
- Aug.
- Moved head office and manufacturing factory to Nokata Nishi-ku, Fukuoka City, Fukuoka
2002
- Feb.
- Reorganized into a stock company
- Jul.
- Established Natural Club Sastty (started a D2C business for selling own brand cosmetic products)
- Aug.
- Launched the Rishiri Cosmetics series
2007
- Feb.
- Moved head office and manufacturing factory to Itoshima City, Fukuoka
2009
- Jun.
- Launched the Rishiri Haircolor Treatment
2010
- Mar.
- Entered into an advancement agreement with Saga Prefecture and Imari City (upon establishing a call center)
- Apr.
- Opened a call center in Imari City, Saga Prefecture
2011
- Jan.
- Rishiri Haircolor Treatment membership exceeded 1 million (June 2009–December 2010)
- Mar.
- Obtained certification for ISO9001 Quality Management System
2012
- Jan.–May
- Developed a novel hair dye using polyphenol (through joint research with Kyushu University)
- Apr.
- Achieved top market share for hair manicure for gray hair in FY 2011 (based on research by Fuji Keizai)
- Jun.
- Launched the Rishiri Gray Hair Cover
- Aug.
- Membership exceeded 2 million
2013
- Nov.
- Launched the Rishiri Color Shampoo and Color Care Conditioner
2014
- Jun.
- Obtained JIPDEC Privacy Mark
- Jul.
- Launched the Rishiri Hair Cream from our new brand Rishirich
- Aug.
- Obtained permit from the Ministry of Health of the People’s Republic of China for marketing hair color treatment.
2015
- Sep.
- Entered into a business location agreement with Itoshima City (upon constructing a new building in Tomari, Itoshima City)
2016
- Mar.
- Started marketing via cross-border E-commerce in China.
- Apr.–Sep.
- Developed new products using local ingredients of Itoshima City and Rishiri kelp (through joint research with Kyushu University)
2017
- Mar.
- Moved head office and manufacturing factory to Tomari, Itoshima City
- Dec.
- Membership exceeded 3 million
2019
- Jun.
- 100% acquisition by a fund operated by Unison Capital, Inc.
2020
- Apr.
- Achieved top market share for hair manicure for gray hair in FY 2019 (top share for 9 consecutive years from 2011 to 2019), based on research by Fuji Keizai
- From Apr.
- Started research on functionality and safety of cosmetic products and raw materials (joint research with Kyushu University)
- Aug.
- Cumulative sales of Rishiri Hair Color series exceeded 24 million bottles
- Aug.
- Launched Rishiri Color Cream
2021
- Jan.
- Cumulative sales of Rishiri Hair Color series exceeded 25 million bottles
- Apr.
- Launched new brand LIHAW, moisture lotion and all in one gel
- Apr.
- Launched new brand HIK, serum and mist
- May.
- Achieved top market share for hair manicure for gray hair in FY 2020 (top share for 10 consecutive years from 2011 to 2020), based on research by Fuji Keizai
- Jul.
- Launched HIK cream
- Jul.
- Launched Rishiri Color Shampoo "SOU" for summer
- Jul.
- Cumulative sales of Rishiri Hair Color series exceeded 26 million bottles
- Aug.
- Launched Rishiri Hair Color Treatment Glow plus
- Aug.
- Renewed Hair Darkening Powder
- Sep.
- Launched LIHAW Fae mask and Cream
- Oct.
- Launched new brand SASTIA PLUS, Hand cream and Cleansing Gel
- Dec.
- Opened Rishiri International Flagship Page on TikTok
- Dec.
- Cumulative sales of Rishiri Hair Color series exceeded 27 million bottles
2022
- Jan.
- Launched SASTIA PLUS Moist Mineral Sope, Whitening Lotion and All In One Gel
- Apr.
- Launched LIHAW Brightening Mask and Moist Cleansing Gel
- Apr.
- Launched Rishiri Fizz Color Shampoo
- May.
- Achieved top market share for hair manicure for gray hair in FY 2021 (top share for 11 consecutive years from 2011 to 2021), based on research by Fuji Keizai
- Jun.
- Cumulative sales of Rishiri Hair Color series exceeded 28 million bottles
- Jul.
- Obtained certification for ISO22716 Cosmetic GMP
- Jul.
- Launched New Brand wicot, COSMOS certified Scalp Serum, Scalp & Hair Shampoo and Scalp & Hair Treatment
- Oct.
- Launched LIHAW Moist Repair Mask BOX
- Nov.
- Cumulative sales of Rishiri Hair Color series exceeded 29 million bottles
2023
- Jan.
- Launched new brand Itosunaho, foods with functional claims, Saemie
- Feb.
- Launched Itosunaho, Nemurenaito
- Mar.
- Launched LIHAW Rich Glow Mask
